Our responsible products
We integrate eco-design criteria into ALL our new product developments
Our Product teams work and rework products with the aim of reducing the carbon footprint and increasing recyclability and circularity. Many significant efforts are not visible but here are some examples that are.
MY REC'UP, taking care of our waste
Every year millions of disposable paper cups are used to serve coffee and other drinks to customers in coffee outlets, cafés, or restaurants. The cups are made from paper fibres that are coated with a thin plastic layer that acts as a barrier to stop the liquids seeping out. The paper fibres used are of high quality and so can be given a new lease of life and upcycled into new and useful everyday objects.
My Rec’Up covers are made from 100% recycled card that contains 20% recycled fibres from waste paper cups. The paper cups are collected, baled, and sent to a recycling plant where 100% of the paper fibres used to make the cups are converted back into paper. The My Rec’Up range contains also 100% natural white recycled Optik Paper®.
What are our objectives for reducing the environmental impact of all our products?
* Target currently being defined.
*PEFC/FSC/EUECOLABEL/BLUE ANGEL/NORDIC SWAN.
